The success of Scandinavian design

 

Scandinavian design has always been affordable and sustainable. It is functional, relies on simple forms and can be mass produced, which after the war meant that it was affordable. Inspired by nature, Scandinavian design relies heavily on natural materials such as wood; it is expressed in pure rounded forms and straight lines offset by brightly coloured playful patterns. It is appreciated for its simplicity, its practicality and its modularity, which is ideal for today's small living spaces. It is easy to live with as it's not ostentatious but first and foremost it responds to a lifestyle (furniture, lamps, textiles, dinnerware, etc.) focused on entertaining during the long Nordic nights. Scandi cool?

 

Scandinavian design is enjoying renewed popularity thanks to its values but work on reinterpreting it to achieve a contemporary look in your home. Avoid the 'full-on' look; mix and match is all the rage at the moment. The art is knowing how to use it in subtle stylish touches. Scandinavian design is all about facilitating a lifestyle rather than creating a style in itself, which is not something our Nordic neighbours take too seriously!